As a social media agency with a creative studio, the core of our services still lies in creativity. When an industry is under pressure, which, unfortunately, is the case for the advertising industry, business models have no choice but to reshape. Take it from the coffee, chocolate and retail industry, selling products consumed by millions of people all over the world. Industries like these are facing changes caused by very different drivers (for example, a growing awareness of work ethics or environmental impact). No matter what the drivers are, the point is that organizations feel pressure, and thus change occurs.
In the case of social media, everybody wanting a piece of the pie is the profound game-changer. Simply take a look at big consulting firms, like McKinsey and Accenture, acquiring creative hubs. And why shouldn’t they? Just think about the success of creative advertising initiatives such as “Just Do It”, the Dove campaign for real beauty or even “Padapapapaaa…. I’m loving it” (Fun fact: which is made by a rapper/producer named Pharrell Williams). Coming up with great ideas for brands that help them advertise their business or just sell their product is what we do best.