Lidl's Sophie The Turtle on Instagram

How do you communicate a savings promotion from a supermarket in an original and authentic way to social? By starting an Instagram channel with an influencer, or as we prefer to say: Vinfluencer - meet Sophie The Turtle!

Client
Lidl
Year
2020
Services
Content Creation, Social Strategy
Client:  
Lidl
Year:  
2020
Services:  
Services will be added later

Sophie is the very first turtle influencer in the world! This health freak is hip, goes often to Paris, on holiday to Bali and is, of course, a big fan of the Dutch television show Wie is de Mol?.

Like a real influencer, Sophie inspires her followers by filling her channel with; tips, how-tos, challenges, giveaways and posts in which she promotes products. #vinfluencer

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