Jägermeister: Instagram content

Jägermeister has a diverse target group in the Netherlands. It is a popular drink in both the rural places as in the hip nightlife scene in cities such as Rotterdam and Amsterdam. Creating relevant content that appeals to both target groups is, therefore, a challenge.

Client
Jägermeister
Year
2019
Services
Social Identity, Content Creation
Client:  
Jägermeister
Year:  
2019
Services:  
Services will be added later

The solution lies in the separation of channels and campaigns. For Jägermeister, we develop campaigns with a focus on the whole of the Netherlands, such as the Carnival campaign and we developed a social identity on Instagram for the club scene.

"For every social media channel and every image, everything is worked out to perfection, so the results of every campaign are at the top level"

The club scene in which we escape from daily reality, in which we can show the other side of ourselves or even be someone else. The content strategy is built on this insight, which bears the internal name ‘Alter Ego’. Content based on motion design, video and photography, all within one recognizable look & feel.

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