Relaxing is a verb!

According to research by Interpolis, 1 out of 4 millenials deals with burnout symptoms. Together with The Rong Agency we created the series Ontspannen is een werkwoord (which roughly translates to Relaxing is a verb) to tackle the taboos that still exist around burnouts.

Client
Interpolis
Year
2019
Services
Campaign
Client:  
Interpolis
Year:  
2019
Services:  
Services will be added later

In the four part series YouTuber Marije van der Made sits down and talks with several Dutch celebrities. They all had to cope with stress and sometimes even a burnout in their own way. What way were their busy lives affected by this? And how did they handle it?

Podcast

Next to this long form YouTube content, the open-hearted conversations were also published as a podcast in its entirety. Viewers of the series were referred to all podcast channels, where they could listen to the whole, unedited story. With an average session of 1:10 hours it showed this was the right move.

Relaxing is a verb!

We started this concept with the idea that no one benefits from just sitting around and laying on the couch. That is why Marije and her guests go and do something awesome which they find relaxing or which takes them out of their comfort zone. Because doing nothing doesn’t make you a happier person. That’s right, Relaxing is a verb!

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