Real life Influencers Battle

To introduce the 'Borderlands 3' game, we produced a video in collaboration with game publisher 2KBenelux and SocialReblz that ultimately reaches more than 6.8 million people in the Netherlands.

Client
Borderlands
Year
2019
Services
Content Creation, Influencer Marketing
Client:  
Borderlands
Year:  
2019
Services:  
Services will be added later

Gio Latooy, one of the most popular YouTubers in the Netherlands, has uploaded the video on his YouTube channel, in which he enters the "Borderlands 3" battle with five YouTube friends in real life.

We produced the video from A to Z. On the shooting day itself, 40 people were on set, the SugarCity was full of more than 40 GoPro's, laser guns that were not yet on the market were used and twelve Borderlands cosplayers played the enemy. A day in which we created a lot of content. Of course the battle video, but also photos, vertical stories, and a trailer to boost the video.

More than 1 million people watched the influencers battle.

Borderlands is a game series of which 45 million copies have been sold. The game is a 'role-playing first-person shooter' full of bizarre characters and dark, mature humor.

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