Becherovka: Social Identity

Pernod Ricard's Becherovka had two major challenges when they came to us. First of all, the Czech Becherovka is well known in its home country, but it is overshadowed by competitors outside of it, and secondly, it is a drink with an image problem. It is drunk by the elderly and is not hip and young.

Client
Becherovka
Year
2019
Services
Social Identity, Content Creation
Client:  
Becherovka
Year:  
2019
Services:  
Services will be added later

To solve these two problems we developed a European content strategy, whereby we made a distinction between lifestyle and product content. All integrated into one social identity, which featured recognisability and rejuvenation as themes. The bottle, the models, the locations, everything became one and usable for the whole of Europe.

Contact

Got thirsty...?

Let's connect

Next case

Jägermeister

Jägermeister: Instagram content