Alpro: Social Content strategy

How do you ensure that content moves people? Touches people? And encourage people to change their behavior?

Client
Alpro
Year
2019
Services
Content Creation, Social Strategy
Client:  
Alpro
Year:  
2019
Services:  
Services will be added later

One way to do that is with relevant content targeted at specific target groups. For Alpro, we developed a content strategy based on moments. Moments that are recognizable in the life of the target group, in order to convince the consumer that Alpro fits very well in their lives.

Based on research in collaboration with Google, we have defined moments in the lives of our consumers. At these moments Alpro is shown as a relevant and naturally integrated product and this content is finally distributed on the right social media platform.

Connect

Next case

Transavia

Transavia: YouTube series - Grensverleggers